We're proud to join Effie Bangladesh as a founding industry partner. Effectiveness — creative that earns its keep — has always been our standard. We're glad to help build the local infrastructure that celebrates and enforces it.
What the partnership means
- Judging support across the effectiveness categories
- A masterclass series for young marketers, hosted at our Dhaka studio
- Shared research on what makes local work actually work
Why it matters to us
Awards culture in our region has historically rewarded craft over outcomes. Effie is the counterweight — a public standard that puts effectiveness at the centre of the conversation. Being part of building that standard is exactly the kind of industry work we want to be known for.
"Creative that doesn't move the business is a portfolio piece, not a campaign."
— Utshob Leadership
