Ten weeks is short, but not impossible. The trick is compressing decisions, not craft. We treat week one as a full pre-production sprint — creative platform, city plan, budget guardrails and a signed run of show — because everything downstream depends on those four artefacts being locked.
This playbook is the exact sequence we've used across three national launches in Bangladesh in the last eighteen months. Every week has one job. Miss the job, miss the launch.
Week 1 — Lock the platform
Before we book a single venue, we agree on the creative platform: the one line the launch is expressing, the emotional payoff for the audience, and the metrics the client cares about. If we can't write that on one page, we're not ready to spend.
- The one-line proposition — what the audience should feel and remember
- Three success metrics — reach, sentiment and a business KPI the CEO signs
- A hard budget with a 12% contingency, ring-fenced by the producer
- A single accountable executive producer on our side and one client owner
Weeks 2–4 — Route and reserve
This is where speed compounds. We run venue, talent, vendor and permits in parallel — never in series — with a shared tracker the client can read at any hour.
- City sequencing — anchor city first, then satellites
- Venue holds with 48-hour release clauses
- Talent and speaker outreach in parallel, not in series
- Vendor RFP with a single scope document
- Permit and police clearance filed on day 10, not day 40
Weeks 5–8 — Build
Content, film, stage, digital and PR run as one Gantt with a single accountable producer. Daily 15-minute stand-ups keep drift visible; a Friday client review keeps trust visible.
By the end of week 8 we have a locked run of show, a signed content matrix, all speaker decks in-house, and the stage design in fabrication. Anything not locked at that point is a decision we will regret in rehearsal.
"The launch felt effortless from our side — that's the sign of a team that did the hard work six weeks earlier."
— Client — Consumer Brand
Weeks 9–10 — Rehearse, ship, capture
Two full technical rehearsals with the client present, one dress rehearsal with talent, one shipping day. Content capture is planned like a shoot, not an afterthought — every launch is also a library of assets for the next twelve months.
The one rule we never break
No new ideas after week 6. Ideas are cheap in month one and catastrophic in month three. If it's genuinely brilliant, we park it for the next phase and protect the launch we already promised.
